A different kind of car dealer ... a different car buying experience.

I'm Dan Towne, owner of Rhinelander GM and Rhinelander Toyota.  In my 15+ years in this business, I've heard one thing over and over again from guests,  "The most unpleasant part of buying a new vehicle is negotiating!" 
At Rhinelander GM and Rhinelander Toyota, we want to relieve that unpleasantness and let you enjoy the purchase of your next vehicle.  With that said, we do things differently here.

First difference?  Our sales consultants are paid based on how satisfied you are with your purchase, unlike other dealerships, where they're paid a percentage of the profit of your sales transaction.  So the other guys?  Their goal is to keep that sales price as high as possible.  Not here.  Our sales consultants have one mission: to make your car buying experience a great one (and their paycheck depends on it!)  The ultimate goal?  For you to drive off the lot completely satisfied and happy!

Even better?  Our "Best Price" is upfront and in writing.  Every vehicle on our lot has our Best Price clearly hanging in the window.  No haggle, no hassle- everyone gets the same great deal.  Whether you're 18 or 80, whether your credit score is great or has seen greater days, come to Rhinelander GM and Rhinelander Toyota today and experience the difference.  We look forward to meeting you and showing you just how enjoyable the car buying experience can be.

Dan Towne  


Rhinelander Toyota

1955 N. Stevens St.
Directions Rhinelander, WI 54501

  • Sales: 715-365-8100
  • Service: (715) 365-8690
  • Parts: (715) 365-8120

Sales Department Hours

  • Monday 8:00AM - 8:00PM
  • Tuesday 8:00AM - 8:00PM
  • Wednesday 8:00AM - 8:00PM
  • Thursday 8:00AM - 8:00PM
  • Friday 8:00AM - 8:00PM
  • Saturday 8:00 AM-5:00 PM
  • Sunday Closed