About Rhinelander Toyota Auto Center


Why Buy From Rhinelander Toyota

Car Shopping Made Easy

We provide a vast selection of new and used vehicles, exceptional car care and customer service with a smile!

View Our Inventory

Exceptional Customer Service

We are committed to providing amazing customer experiences.

Meet Our Staff

We Keep You Going

Our service center is here to help ensure you enjoy many great years of driving with the vehicle you purchase from us.

Schedule Service
A different kind of car dealer ... a different car buying experience.

I'm Dan Towne, owner of Rhinelander GM and Rhinelander Toyota.  In my 15+ years in this business, I've heard one thing over and over again from guests,  "The most unpleasant part of buying a new vehicle is negotiating!"

At Rhinelander GM and Rhinelander Toyota, we want to relieve that unpleasantness and let you enjoy the purchase of your next vehicle.  With that said, we do things differently here.

First difference?  Our sales consultants are paid based on how satisfied you are with your purchase, unlike other dealerships, where they're paid a percentage of the profit of your sales transaction.  So the other guys?  Their goal is to keep that sales price as high as possible.  Not here.  Our sales consultants have one mission: to make your car buying experience a great one (and their paycheck depends on it!)  The ultimate goal?  For you to drive off the lot completely satisfied and happy!

Even better?  Our "Best Price" is upfront and in writing.  Every vehicle on our lot has our Best Price clearly hanging in the window.  No haggle, no hassle- everyone gets the same great deal.  Whether you're 18 or 80, whether your credit score is great or has seen greater days, come to Rhinelander GM and Rhinelander Toyota today and experience the difference.  We look forward to meeting you and showing you just how enjoyable the car buying experience can be.

Dan Towne  

New Inventory

Shop New

Pre-Owned Inventory

Shop Pre-Owned

Service Department

Schedule Service

Parts Department

Order Parts
  1. Rhinelander Toyota

    1955 N. Stevens St.
    Rhinelander, WI 54501

    • Sales: 715-365-8100
Loading Map...

Get in Touch

  • Contact our Sales Department at: 715-365-8100
  • Monday8:00AM - 8:00PM
  • Tuesday8:00AM - 8:00PM
  • Wednesday8:00AM - 8:00PM
  • Thursday8:00AM - 8:00PM
  • Friday8:00AM - 8:00PM
  • Saturday8:00 AM-5:00 PM
  • SundayClosed