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Welcome to Rhinelander Toyota

Thank You for Choosing Rhinelander Toyota

The team at Rhinelander Toyota would like to welcome you to our dealership in Rhinelander, where we’re confident you’ll find the vehicles you’re looking for at a price you can afford. We proudly serve Antigo, Crandon, Eagle River, Minocqua, Merrill, Wausau, and the surrounding areas. Come and check out our full selection of new Toyota vehicles, or get a great deal on a reliable pre-owned model. No matter which vehicle you decide on, our professional finance team will help you get settled with a competitive financing or lease plan.

When you’re looking for quality auto maintenance and repairs near Rhinelander, you can always count on the professional technicians in our Toyota service department as well, where we handle everything from oil changes and filter replacements to powertrain and drivetrain repairs. Schedule an appointment today, or purchase parts from us to handle maintenance and repairs on your own!

Lots of folks in Rhinelander count on the high-quality vehicles and services found at Rhinelander Toyota, and we look forward to living up to our reputation every day. Stop in and see us today, or contact our staff with any questions!

Our Reviews

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Cars Nov 18, 2022

Our salesperson Derek was terrific. He was responsive without being 'sales-ey' and made it possible for us to get a hitch installed ahead of schedule so we could hit the road without a delay. On the day before delivery, it was determined that a new windshield was needed. Derek arranged to have it installed first thing on our departure day. When he learned there was a scheduling conflict, he arranged it so that we could get the windshield installed at our destination, 1,600 miles away. He also made sure get the windshield installer the PO to do the work. We couldn'...

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Cars Apr 29, 2022

Amazing customer service. Stacey picked up my AT4 at my place of employment & returned it back to me the same day. I didn't have to deal with the hassle of taking a whole day off of work just to get my vehicle serviced. Thank you Rhinelander GM.

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Cars Feb 8, 2022

Always excellent service. Staff very knowledgeable with exceptional personal relationship skills,!

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Cars Jan 30, 2022

Went very smooth, clean dealership, friendly staff, found me the vehicle close to what I wanted!

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Cars Feb 27, 2021

We went to 2 other dealers that same day, and no other sales person was even comparable to Brian. At the other dealers they started the car from inside the building and told us to try it out. Brian went thru everything with us before we even left the building. By him going over things the way he did, is what sold us. This vehicle had some of the same features as the other ones we test drove, but we had no idea. Thank you to Brian!!!!

Get Directions

1955 N Stevens St
Rhinelander, WI 54501
Open Today! Sales: 8am-7pm Open Today! Service: 7am-6pm Open Today! Parts: 7am-6pm
Rhinelander Toyota 45.65761919481935, -89.38315727317521.