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Our Reviews
This car dealership is shadey as it gets I took my car and it wouldn't shift rite they told me they took it for a ride and nothing wrong w it. Then it woukdnt even move out the stall,end result they tell me glue my stick shift someone Def did that,now they won't give proof of that why. Hide stuff for who did it I've had alot push back from ur local cops,a shadey lawyer situation and p sure they help police put a tracker on my car. I paid alot get full heating cooling system fixed they claim sonics that just a issue. It don't work idk they even fixed it. I looked online sometimes the coolant system leaks on sonics but. My problems the fan don't work still. If sonic got that big prob should been a recall on that. I think there helping my brother and local lawyer who he'll bent on lash back at me for telling her off then they cop buddy's have them join In alot wrong w this place if they help someone destroy ur car or just lie for ppl tell ya 1 thing then won't note it in ur work orders. Do not get any repairs w this location they help ppl to screw your over. In heartbeat. That's for sure. They also show me where someone put hole oil pan w a jagged object and won't note that either. So hide it still. I definitely had someone in that crap town mess w my car repeatedly and they appear to back ppl who did it. Plus I got no heat still. Go somewhere else's there shadey
Don't take good care of their customers. Bought a truck from them. No responses from some of the people that work there. Something happening and they won't with you. Look somewhere else for a vehicle.
My salesperson was not very informed about the vehicle I was purchasing and it’s supposed arrival time.
Heather and Jake were extremely Helpful with getting me into a brand new Vehicle! I highly Recommend stopping by and seeing the Rhinelander GM Crew!! Thank you guys SOOO MUCH!!
Brian was super friendly and made the whole process easy to do. I'm happy with my purchase
Air bag recall and oil change was handled great!
I was in a bind when a transmission cooler line failed while vacationing in the North woods. I had taken the vehicle to a closer dealer that shall remain nameless. After receiving a $9200 quote for a new transmission I trailered the vehicle to Rhinelander where the lines were replaced and I was on my way within two days for less than $600 dollars. Joe in the service department went above and beyond to get my parts shipped in and got my family back on the road. Kudos to you all in Rhinelander Ten out of ten.
I highly recommend purchasing a vehicle from Rhinelander Toyota. From starting with communicating with Megan online and setting up an appointment, meeting Debbie at the door and her taking all the time we needed for her to explain/show everything to us and answer all of our questions, then talking with Kevin about our trade in, and ending with discussing other options for our vehicle with Jason. Everyone was so friendly and helpful! Purchasing our vehicle was actually FUN! We will always purchase our vehicles from them from now on! If you are looking for a new or used car, you have to go to Rhinelander Toyota...ask for Debbie!
We drove over from MI to WI for an event. About 30 minutes north of Rhinelander, we hit a deer that smashed our driver's side window. We drove down to the dealership to see if they possibly had a window in stock. Unfortunately they di not, but they did take our vehicle in to clean up some of the glass and put plastic over the window. They had us in and out in about 40 minutes and didn't charge us anything for their time. Great, helpful people are hard to find. They definitely have some here.
Excellent service from scheduling to completion! I like the simplicity of the oil change lane at Rhinelander Chevy. Quick, easy and thorough. Excellent dealer service.
Exceptional service all around, as always!
I bought a 2015 Ford F350 diesel from Scott Brass, I thought they treated me fair and reasonable, I’d definitely buy another vehicle from them and will be recommending them to friends thanks again!
Was the most simple vehicle purchase I’ve ever done. Seth and the Team made every part of the process fast and easy.
We had a great experience buying our vehicle. Haylee was helpful and we did not feel pressured to buy.
You done great.Scotts great salesman. No pressure. Explained all the features on the Suv .and how they work.
Great service team and fast quality work.
The people that work at Rhinelander GM are absolutely wonderful. I will continue to do all my business with them. Its nice to know there are still people out there that actually care about you
It was a great car buying experience, everyone was polite, professional and not pushy. Thank you to the people that made the experience a great one from our saleslady Haylee, front office team Jack and Brock and all the employees behind the scenes. If your looking for a non pressure dealership, I would look no further!!
Great dealing with the service department! Excellent dealership.
Very professional
We had a great experience with all the employees at Rhinelander. Mike was great to work with.
Rhinelander GM Auto Group is second to none! From my first initial contact to being handed my keys, first class service. I had the pleasure of working with Heather Schmitt. She’s extremely knowledgeable about the product, professional and not pushy at all. I live 70 miles away and Heather even delivered the truck personally to me. She goes way above and beyond to make you happy!!! I highly recommend her and I’m one tough cookie to please! Thank you Heather! Great job😃💯 Linda Plumley
Matt Stenz provided us with a great experience from start to finish; responsive, professional, genuine and caring. This was our first experience with Rhinelander GM Auto Group, and it won’t be our last. Also, Jack Beery, what an awesome Team WOW!!
Everyone was so nice and helpful. Seth was super nice! I would recommend him to anyone.
Great service! Identified the problem and fixed it quickly.

Welcome to Rhinelander Toyota
For a truly rewarding automotive experience, turn to the team at Rhinelander Toyota. We have a friendly, highly trained staff that’s standing by to assist with everything you need throughout your car ownership journey. From trading in used cars and financing a new Toyota to getting routine car maintenance and auto repairs nearby, we have you covered at our Rhinelander Toyota dealer. Meet with our team to see all that we can do for you!
New & Used Toyota Vehicles in Wisconsin
The expansive selection of new Toyota trucks, cars, SUVs and EVs for sale at Rhinelander Toyota is set to impress. We have a variety of Toyota Corolla and Camry models if you want a fuel-efficient sedan, or choose from Toyota RAV4 and Highlander SUVs for a family-friendly vehicle with more space and power. Shopping for a used Toyota or want to get the most value when trading in a pre-owned vehicle? You’ve come to the right place!
Speak with our Toyota finance experts to learn about different Tacoma lease incentives or find the ideal Corolla Cross price for your budget. We can also help break down new Toyota specials and EV incentives, so you can save when you reserve a Toyota bZ4X or new hybrid car from Rhinelander Toyota!
Auto Parts & Toyota Service in Rhinelander, WI
Keep your car running its best by turning to the Rhinelander Toyota repair shop. We make it easy to schedule Toyota service, plus we offer Toyota Express Maintenance if you want to swing by for same-day oil changes, tire rotations and more. Have questions about ToyotaCare coverage or auto service specials? Meet with the experts at our Rhinelander auto service center now!
Plus, you can get all the genuine Toyota parts and accessories you need right here at our local auto parts shop. You can order new Toyota Tundra accessories, buy new tires, purchase windshield wipers and so much more. If we don’t have what you need, we’ll order it for you!
Wisconsin Toyota Dealer Near Me
For a local Toyota dealership you can trust, come to Rhinelander Toyota. We’re located at 1955 North Stevens Street in Rhinelander, a quick trip from Wausau, Stevens Point and other Wisconsin Toyota drivers. Whether you’re looking for first-time car-buyer tips or returning for Toyota maintenance, Welcome To Your Family!