Open Today! Sales: 8am-5pmService: 8am-2pm

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Use our quick online tool to get an estimate on the vehicle you are trading in.

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Toyota Certified Vehicles

Get used car pricing with new car benefits by choosing a Toyota Certifed Used Vehicle.

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Fill out our easy online application and we’ll work with you to get the car of your dreams.

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Welcome to Rhinelander Toyota

Welcome to Rhinelander Toyota in Rhinelander, WI!

For a truly rewarding automotive experience, turn to the team at Rhinelander Toyota. We have a friendly, highly trained staff that’s standing by to assist with everything you need throughout your car ownership journey. From trading in used cars and financing a new Toyota to getting routine car maintenance and auto repairs nearby, we have you covered at our Rhinelander Toyota dealer. Meet with our team to see all that we can do for you!

New & Used Toyota Vehicles in Wisconsin

The expansive selection of new Toyota trucks, cars, SUVs and EVs for sale at Rhinelander Toyota is set to impress. We have a variety of Toyota Corolla and Camry models if you want a fuel-efficient sedan, or choose from Toyota RAV4 and Highlander SUVs for a family-friendly vehicle with more space and power. Shopping for a used Toyota or want to get the most value when trading in a pre-owned vehicle? You’ve come to the right place!

Speak with our Toyota finance experts to learn about different Tacoma lease incentives or find the ideal Corolla Cross price for your budget. We can also help break down new Toyota specials and EV incentives, so you can save when you reserve a Toyota bZ4X or new hybrid car from Rhinelander Toyota!

Auto Parts & Toyota Service in Rhinelander, WI

Keep your car running its best by turning to the Rhinelander Toyota repair shop. We make it easy to schedule Toyota service, plus we offer Toyota Express Maintenance if you want to swing by for same-day oil changes, tire rotations and more. Have questions about ToyotaCare coverage or auto service specials? Meet with the experts at our Rhinelander auto service center now!

Plus, you can get all the genuine Toyota parts and accessories you need right here at our local auto parts shop. You can order new Toyota Tundra accessories, buy new tires, purchase windshield wipers and so much more. If we don’t have what you need, we’ll order it for you!

Wisconsin Toyota Dealer Near Me

For a local Toyota dealership you can trust, come to Rhinelander Toyota. We’re located at 1955 North Stevens Street in Rhinelander, a quick trip from Wausau, Stevens Point and other Wisconsin Toyota drivers. Whether you’re looking for first-time car-buyer tips or returning for Toyota maintenance, Welcome To Your Family!


Our Reviews

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Google Jun 15, 2024

Great service team and fast quality work.

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Google Jun 14, 2024

The people that work at Rhinelander GM are absolutely wonderful. I will continue to do all my business with them. Its nice to know there are still people out there that actually care about you

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Google Jun 13, 2024

It was a great car buying experience, everyone was polite, professional and not pushy. Thank you to the people that made the experience a great one from our saleslady Haylee, front office team Jack and Brock and all the employees behind the scenes. If your looking for a non pressure dealership, I would look no further!!

Get Directions

1955 N Stevens St
Rhinelander, WI 54501
Open Today! Sales: 8am-5pm Open Today! Service: 8am-2pm Open Today! Parts: 8am-2pm

Contact Us

Contact Us

Open Today Sales: 8 AM-5 PMOpen Today Service: 8 AM-2 PMOpen Today Parts: 8 AM-2 PM
Rhinelander Toyota 45.65761919481935, -89.38315727317521.