


Maximize Your Trade-In Value
Unlock the best deals for your old vehicle with our trade-in evaluation service.

Drive Smarter
Drive Cleaner
Embrace the Future of Mobility
Zero Emissions
Seamless Acceleration
Whisper-Quiet Operation
Say goodbye to the gas pump and hello to a greener and more sustainable driving experience.

Unleash Confidence on the Road
Experience the affordability and value of a Certified Pre-Owned Toyota today and embark on a journey filled with comfort, style, and trust.
Our Reviews
Our Reviews
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Great service, easy to schedule, keep the customer well informed, very nice waiting area. Highly recommend.
I am very pleased with my RAV 4, and Rhinelander Toyota I have been leasing with them for the past 9 years. Very easy to work with.
They were very helpful in getting me the vehicle I wanted. They also sent me updates on when the vehicle would be in and the vehicle specs.
They did a very through job. They also sent us to breakfast in their curtesy van with very nice driver.
The service advisor was courteous and professional. The service department provided good advice for keeping our Tundra running smoothly.
Just bought a late model used car here and they couldn’t have done things any better for me . From start to finish I felt comfortable and any questions I had were answered with ease. Lance was my sales guy and I’m glad he was. Very helpful throughout the whole experience. I do need to mention the whole team there were great at what they do . I’ve purchased many vehicles over the years and Rhinelander GM has been the best experience of all others.
The service department is excellent. They are very helpful and respectful. Also very knowledgeable. I would recommend that service department for everyone.
Better experience than expected. Trading in a 2018 car that had mechanical issues. Gave us a fair price for the trade and worked to find a vehicle in our price range.
As always, courteous and prompt service. Great communication during wait, and answered any questions in a professional manner.
Fast, efficient, knowledgeable, friendly. Was very easy to get my car cared for. Highly recommend.
Great service. Easy in and out in no time! The advisor and tech were both great.
The staff here are always efficient and thorough. Would recommend any services to be done here.
Great service. I needed a very quick appointment and they were able to perfectly accommodate me.
This Toyota dealership has several really good employees. The receptionist is very polite when she answers the phone. The service manager listens to you as your describing what problems the vehicle is having and the service technicians are really skilled at repairing and diagnosing each problem.

Welcome to Rhinelander Toyota
For a truly rewarding automotive experience, turn to the team at Rhinelander Toyota. We have a friendly, highly trained staff that’s standing by to assist with everything you need throughout your car ownership journey. From trading in used cars and financing a new Toyota to getting routine car maintenance and auto repairs nearby, we have you covered at our Rhinelander Toyota dealer. Meet with our team to see all that we can do for you!
New & Used Toyota Vehicles in Wisconsin
The expansive selection of new Toyota trucks, cars, SUVs and EVs for sale at Rhinelander Toyota is set to impress. We have a variety of Toyota Corolla and Camry models if you want a fuel-efficient sedan, or choose from Toyota RAV4 and Highlander SUVs for a family-friendly vehicle with more space and power. Shopping for a used Toyota or want to get the most value when trading in a pre-owned vehicle? You’ve come to the right place!
Speak with our Toyota finance experts to learn about different Tacoma lease incentives or find the ideal Corolla Cross price for your budget. We can also help break down new Toyota specials and EV incentives, so you can save when you reserve a Toyota bZ4X or new hybrid car from Rhinelander Toyota!
Auto Parts & Toyota Service in Rhinelander, WI
Keep your car running its best by turning to the Rhinelander Toyota repair shop. We make it easy to schedule Toyota service, plus we offer Toyota Express Maintenance if you want to swing by for same-day oil changes, tire rotations and more. Have questions about ToyotaCare coverage or auto service specials? Meet with the experts at our Rhinelander auto service center now!
Plus, you can get all the genuine Toyota parts and accessories you need right here at our local auto parts shop. You can order new Toyota Tundra accessories, buy new tires, purchase windshield wipers and so much more. If we don’t have what you need, we’ll order it for you!
Wisconsin Toyota Dealer Near Me
For a local Toyota dealership you can trust, come to Rhinelander Toyota. We’re located at 1955 North Stevens Street in Rhinelander, a quick trip from Wausau, Stevens Point and other Wisconsin Toyota drivers. Whether you’re looking for first-time car-buyer tips or returning for Toyota maintenance, Welcome To Your Family!